ABOUT QR CODES
Quick Response or QR codes are 2 dimensional bar codes (tags) that may be read by using a smartphone QR code reader (App.) QR Codes are paper based hyper-links that are now frequently used in marketing materials such as corporate brochures, promotional posters, billboards, magazine advertisements, flyers, coupons, business cards, maps, the side of buses or on product packaging. QR codes allow Smartphone users to instantly connect (using your ExecTag App) to websites, streaming video, special offers and discounts or any information that a business or individual may like to be share with the public. Be a a trend-setter and start using QR Code marketing to support and implement innovative ways to capture your targeted demographic, increase sales and user experiences.
HOW IT WORKS
QR Codes are being used to support marketing endeavors, visual display and brand enhancement. Mainstream retailers, non-profit organizations, hotels and restaurants, manufactures and media publishers are utilizing QR Codes.
There are two main things that you must have to use QR codes:
1. A mobile phone with a camera and Internet connectivity
2. The ExecTag QR code reader “App”
QR Codes are hyperlinks most commonly used to connect individuals reading print media to (URL) websites or multi-media digital content and may consist of embedded information including:
- - Product details
- Contact information
- Promotional offers or loyalty programs
- Event details
- Twitter, Facebook, MySpace IDs
- A link to your website or YouTube video
- Embedded phone numbers which the phone can dial
- Love letters or text messages